Football Challenge App turns into FC.APP. Rebranding started with a new brand name, then a logo and visual identity is to enable building a strong FC.APP brand.
The logo is a modern football crest combining the letters FC and a smile symbol. The sign has been designed on a square grid for the best possible presentation in the form of an mobile app icon. The visual language of the brand is developed with simple geometric shapes referring to a football field. Abstract shapes can appear as static objects in printed and merchandising materials and dynamic animations in online communication.