Jezuicka 16 is a restaurant and garden in one of the most beautiful parts of Lublin’s old town. The visual identity fits in with the surrounding architecture and greenery of the garden. It does not compete with the surrounding space, but only supports the brand in communication with its recipients. We hid the restaurant address and the OK symbol in the logo.
The visual language is based on illustrations of plants taken from public domain collections and simple geometric forms referring to the architecture of the interior and the garden. The identity consists of a number of prints, simple wayfinding, regional souvenirs and communication on social media.