Branding of the #WzywamyPosiłki (#MealsOnCall) action – a nationwide, grassroots civic initiative supporting medical staff during the fight against the coronavirus pandemic. It was created at lightning speed by people united by caring for those who were the first responders.

The leitmotiv of the project includes four incredible heroes reminding us the packaging used in gastronomy. Light brush strokes and strong colors are designed to bring the brand closer to people by being friendly to medical staff, gastronomes and volunteers delivering meals to medical facilities.

Due to the fast pace of work, the simplicity of the drawings turned out to be of key importance, as it allowed creating each new character in just a few minutes. Thus, we were able to create characters dedicated to such brands as McDonald’s, Burger King, Ikea and Facebook almost instantly.